Princess Eugenie has stepped into a meaningful new role aligned with King Charles’ long-standing passions, becoming a mentor to emerging changemakers through the King’s Foundation.
The 35-year-old royal recently met with a group of young creatives as part of the foundation’s “35 Under 35” initiative—launched to mark its 35th anniversary.
The program aims to empower young leaders across diverse fields such as fashion, architecture, and environmental advocacy.
A Cause Close to the King’s Heart
The initiative reflects King Charles’ deep-rooted interests in sustainability, heritage craftsmanship, and the arts—areas he has championed for decades.
Eugenie, who works as a director at contemporary art gallery Hauser & Wirth, joined the selected group at the foundation’s headquarters in the Garrison Chapel, Chelsea. There, she engaged with several participants, including knitwear designer Marie Bruhat, painter Jo Rance, and milliner Barnaby Horn.
With her background in both creative and commercial industries, Eugenie is expected to offer hands-on mentoring, helping participants refine their personal projects and build lasting networks.
Empowering the Next Generation
A source close to the foundation described Eugenie’s involvement as active and purposeful, adding that she’ll help the cohort grow not just their skills but also their confidence and reach.
The “35 Under 35” program brings together innovative young professionals making strides in sustainability, the arts, and social enterprise. It marks a significant evolution for the King’s Foundation, which began in 1990 as the Prince of Wales’s Institute of Architecture and has since become a leading platform for preserving traditional skills and promoting environmental leadership.
A Bold Vision
Dame Ann Limb, chair of the foundation, praised the calibre of applicants, calling the group “breathtaking in its boldness and ambition.”
“This is the generation that will carry forward the values the King has worked so hard to promote,” she said. “He’ll want to see their impact endure.”
In Step With Royal Values
The initiative’s focus on climate action and sustainability echoes King Charles’ decades of advocacy. Several participants are working on projects tied to environmental science, sustainable materials, and conservation.
Climate campaigner Laura Young said it was “heartwarming” to see the royal family directly engaging with such critical issues.
“He doesn’t just show up—he lives it through his work,” she said of the King’s commitment.
Kristina Murrin, the foundation’s CEO, confirmed that the chosen participants were selected for their creativity and long-term potential. Many are also involved in training to preserve skills at risk of being lost.
With Princess Eugenie’s support, the initiative is poised to create a meaningful bridge between tradition and innovation—cementing the King’s legacy for generations to come.
