Taylor Swift and Travis Kelce who are hosting their big day at Madison Square Garden are making everything counts, even making it a one big money grab.
The couple are seizing the moment to promote podcasts and even make new content for their armies of fans.
Their closest friends used Thursday’s spectacle to peddle their own brands and grab eyeballs on the shut-down streets of midtown Manhattan.
The groom took to social media to promote his New Heights podcast, teasing that a ‘very special guest’ would be in the studio ‘TOMORROW’.
Who is Taylor Swift’s bridesmaid?
Reported bridesmaid Selena Gomez, sporting a black feathered ballgown, made sure to tout her Rare Beauty brand as she applied lipstick in the car while enroute to the gathering.
Swift’s longtime friend Lena Dunham was one of the only celebrities to make sure she was seen outside the heavily guarded venue, with the actress rolling down the window her blacked out SUV as she arrived at the party.
The bride also confiscated phones at the event’s entrance to ensure that her cameras were the only ones rolling.
Swift and Kelce hosted a pre-party at the Infosys Theater inside arena on Thursday night, slated for just 100 guests.
Reports going round that the pair may already be legally married.
Some sources said they intended to exchange vows in front of 100 of their nearest and dearest on Thursday, before a blowout, festival-style party tomorrow.
Neither they, nor their guests, have confirmed what happened behind the closed doors.
