It was once filled with her favourite recipes, candid holiday snaps,
inspirational words of wisdom and gushing eulogies to her parents.
When Meghan Markle closed down her lifestyle blog The Tig in April 2017
before announcing her engagement to Prince Harry later that year, she described it as a
‘passion project’ that ‘evolved into an amazing community of inspiration,
support, fun and frivolity’.
Now the Duchess of Sussex has applied to reactivate ‘The Tig’
trademark name – a move likely to raise hope among her fans that she might one
day consider bringing her blog back to life. Publicly available records in
America show Los Angeles lawyer Marjorie Witter Norman filed a new application to trademark
the name in July last year.
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When Meghan Markle closed down her lifestyle blog The Tig in April 2017 before announcing her engagement to Prince Harry later that year, she described it as a ‘passion project’ that ‘evolved into an amazing community of inspiration, support, fun and frivolity’. Above, Meghan sips Tignanello, which led to The Tig
Meghan launched the blog in 2014 when she was an actress in the legal
drama Suits and named the site after her favourite Tignanello
wine. Recalling her first sip, she wrote: ‘It was an ah-ha moment at its
finest. For me, it became a ‘Tig’ moment – a moment of getting it.’ Miss Witter
Norman filed the trademark application under a Delaware-based holding company
called Frim Fram Inc, which links back to the Duchess’s business manager Andrew
Meyer.
A similar application filed in 2019 would have expired last
year. At the time her representative said: ‘The lasting trademark is to
prevent false branding, to avoid others purporting to be the Duchess or
affiliated with her.’
Meghan used the original Tig website – parts of which can still be found
online – to share her views on everything from feminism to her passion for
philanthropy.
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Meghan often praised her mother Doria Ragland (above, in 2018), a yoga therapist who was the only member of her family at her wedding, and father Thomas Markle, from whom she remains estranged
In an article entitled ‘The birthday suit’, she discussed body
confidence with a photo of herself appearing to pose nude.
She often praised her mother Doria Ragland, a yoga therapist who was the
only member of her family at her wedding, and father Thomas Markle, from whom
she remains estranged.
An avid foodie, she also shared recipes and interviews with friends
including tennis star Serena Williams and actress Priyanka Chopra.
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The Duke and Duchess of Sussex are pictured in New York in September 2021
Should she ever relaunch the blog – or start a new one – it could be
worth a fortune through partnerships with fashion, food and beauty brands,
according to a Hollywood marketing expert.
