God Saves Queen frock has become a hit with Instagram users in recent months. The Polish brand says the dress is designed for women ‘like to push boundaries’.
Then, Gabrielle Epstein, 28, sent pulses racing in a daring £130 black mini dress – with its see-through panels, plunging neckline and short hem.
The Australian influencer, who boasts 3m followers, risked baring all as she posed for photos on a pedestrian bridge in south Melbourne while smoked a cigar.
Over the past few months, the daring £130 Carmen frock by the up-and-coming Polish brand has sky-rocketed in popularity.
Dozens of Instagram users from all over the world have been posting sultry shots of themselves wearing the underwear-inspired dress on hot European holidays, nights out in New York or even to enjoy a concert with friends.
In August, Bali-based yoga teacher Megan Welz shared a photo of herself heading on a night-out with her 3,160 followers.
She captioned the photo: ‘Can we make a little commotion for the dress!’
‘Bond girl energy,’ one fan replied. ‘Daaaammnn I want this dress,’ another gushed.
Despite the risque cut-outs, the brand highlights on their website how the dress is ‘ultra-comfortable’ thanks to the ‘soft stretchy fabric’.
In the product description, the designers acknowledge that their viral dress is intended to be ‘scandalous’ to others and is aimed at women who ‘like to push the boundaries of fashion’.
It reads: ‘This beautifully executed dress has strategically placed panels of mesh and ultra-comfortable stretchy fabric, contouring the body.
‘The Carmen dress bridges the gap between lingerie and outerwear, with a look so scandalous, it would be a sin not to wear it.’
What’s more, the dress has two different tones of nude mesh available so that the wearers’ stomach, upper thighs and chest aren’t completely exposed.
On top of this, the brand highlighted how the dress features their ‘signature mono-wire’ to provide chest support.
Founded by designer Karolina Preiss in 2014, God Saves Queens started out as a luxury lingerie brand before taking the plunge into womenswear too.