Content creators are now more widely using AI to scrape a single image of an actor that is then mapped onto a target’s face, animated and used as a ‘deep fake’, a ‘deep fake’ expert reveals.
90% AI content would take the greatest tool for communication ever created and remove any certainty that you are communicating with other humans at all.
The prediction sounds like a fantastic opportunity for the next Cambridge Analytica to reengineer society as they see fit.
Generative AI, like OpenAI’s ChatGPT, could completely revamp how digital content is developed, said Nina Schick, adviser, speaker, and A.I. thought leader told Yahoo Finance Live.
‘I think we might reach 90% of online content generated by AI by 2025, so this technology is exponential,’ she said.
‘I believe that the majority of digital content is going to start to be produced by AI. You see ChatGPT… but there are a whole plethora of other platforms and applications that are coming up.’
The surge of interest in OpenAI’s DALL-E and ChatGPT has facilitated a wide-ranging public discussion about AI and its expanding role in our world, particularly generative AI.
Her comments came as viewers described ITVX’s landmark comedy ‘Deep Fake Neighbour Wars’ with a line up of A-listers including Idris Elba, Adele and Harry Kane as ‘worrying’ and ‘creepy’.
‘We are going to see an explosion of content created or generated by AI.
‘Today we’re talking about special effects in Hollywood but we are about to be inundated by all kinds of AI content, so being able to understand where did this content come from, is it trustworthy, is it AI generated, is existential as a political question going forward.’
‘Everything you’ve seen with regards to special effects in movies before which would have been intensely laborious, intensely expensive to create, AI is going to democratise that, it’s going to make it better, faster and cheaper.
‘We’re looking at things like an actor’s voice being able to be synthasised by AI so they can speak in different languages, you can de-age them with AI filters and whilst it’s going to be really exciting for entertainment.
But she said so-called AI technologies are also going to be deployed outside the world of entertainment ‘so the implications for the future of content are just so profound.’
Nina Schick, author of Deep Fakes and the Infocalypse.
Henry Ajder, adviser on deep fakes and generative AI, also joined the discussion, where he raised key questions in the film industry around consent in the case of ‘synthetic resurrection’ – bringing back deceased actors for new films where their faces swap over a body double, perhaps their entire likeness is synthetically recreated.’