In a bid to shake things up, Princess Kate has hired public relations guru, Alison Corfield, as her new private secretary.
Alison, 51, is a devoted mother of three who grew up in Croydon, South London. She dedicated 13 years of her career working at Richard Branson’s Virgin empire, and after cutting her teeth as an air stewardess, Alison helped to set up Virgin Brides in 1995.
As for her impressive PR portfolio, Alison was the brains behind Jamie Oliver’s childhood obesity and free school meals campaign.
She spent five years working for the chef as his head of campaigns, striving to halve childhood obesity by 2030. Elsewhere, Alison has joined forces with Irish chef Clodagh McKenna, as well as Labour MP Stella Creasy.
Alison will be stepping into the shoes of former diplomat and foreign office official Hannah Cockburn-Logie. She left the role in Autumn 2022 after two and a half years as the Princess of Wales’ right-hand woman.
Hannah took on the role of director of The Royal Foundation of the Prince and Princess of Wales in July 2020.
She was also appointed as the Princess’s new private secretary, taking on responsibility for organizing Kate’s diary and meetings, as well as accompanying her on engagements.