Branding is giving a Generic product or service a particular image; it is a marketing strategy The aim of branding is to convince and influence the customers that their products is considerably different from others in the market
1. To Have a Market Face Value
Branding and celebrity endorsement on generic products is a market strategy to provide a unique covering to a particular product so that it is different from the products of their competitors- creating a niche. Products are easily recognized and identified easily because of branding and celebrity endorsement. The followers of the celeb that endorsed the product would want to identify with the product too, as a result of their fondness for the celebrity.
2. To Establish Trust & Relationship With Their Consumer And The Potential Ones.
Branding and celebrity endorsement on generic products is needed to develop trust and loyalty among the customers for the product and followers of the celebrity used to endorse the product.
Don’t be fooled that people are not brand-conscious, they are, and would only select a brand that they have complete faith in. giving them the face of celebrity that always deliver to them establishes this more, as they will soaked in their emotions- they still want to maintain the (emotional) ties they have with the superstar.
3. To Create Expectation for the Consumers
Branding and celebrity endorsement succeeds in creating expectations within: (i) the customers regarding the brand, and (ii) the followers of the celebrity that endorsed the product. The dignity and integrity of the celeb people see creates a thirst within them, once the thirst is created, they will want to satisfy the thirst by buying into what you are selling with the branding and the choice of celeb endorsing the product being the determinant that drives them.