French influencers face up to TWO YEARS in jail if they don’t tell fans when they’ve been paid to promote products

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French social media stars will face the wrath of the country’s lawmakers – including heavy fines and potential two-year jail terms – if they fail to be fully transparent about digitally enhanced photos and payments for promoting schemes and products.

A widely-supported new bill will make French nationals who earn a living from their social media status legal subjects, meaning they have to be honest with their followers on platforms such as Instagram, Snapchat and TikTok about whether they’ve been paid for posts.

Instagram account Vos stars en réalité (literally, ‘Your stars in reality’), run by an anonymous blogger known only as Audrey, frequently scrutinises French-speaking influencers, often with millions of followers.

The blogger has worked with French Parliamentarians to help draft the new private member’s bill designed to stop fans of French celebrities, many who reside in Dubai, being misled online.

It’s thought the country has around 150,000 influencers making their living from social media. French reality TV star Maeva Ghennam, who has 3.3 million Instagram fans, has been criticised over posts promoting labiaplasty in the past – but hasn’t breached laws.

In recent weeks, Ghennam has said she won’t have any more cosmetic enhancements. Lifestyle influencer Julia Paredes, who has 1 million followers, welcomes the new legislation.

She told The Sunday Times that she had never actively encouraged her fans to undertake some of the cosmetic procedures she’s shared on her post, including lip fillers.

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Ola Alabi
Ola Moses is a certified writer, He writes technically and creatively. He is the CEO of WORDSWORTH, a house where writing is made easier for all. He is a content creator at EsB TV, since 2019. He is a young man that showcases professionalism in all that he does, he was announced as Child and Green Foundation Person of the Year 2018, one of his many lists of honours.

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