Amazon is set to sponsor Prince Harry’s Invictus Games Birmingham 2027 in a multi-million-dollar deal that helps ease a reported funding shortfall.
The online giant is understood to have agreed to sponsorship terms over the event – with the expectation that Meghan will make an appearance.
The deal would see Amazon’s streaming arm Prime Video rival Netflix, which was behind the lifestyle shows about the Sussexes.
It is understood that Prince Harry, who founded the competition, and the Invictus Games Birmingham 2027 need a £20million cash injection to cover the costs of next year’s competition which will be held in Birmingham.
From July 10 to July 17, the city will ‘welcome 550 wounded, injured and sick service personnel and veterans, and their families, from 25 nations’.
The Invictus Games Birmingham 2027 is a multi-sport event for wounded, injured and sick military veterans first held in 2014.
‘They will compete in 12 adaptive sports to support their recovery and inspire others through their resilience’, according to the Invictus Games Birmingham 2027 website.
Amazon’s sponsorship could save the day for the Duke of Sussex after aircraft manufacturer Boeing, previously a major backer of the games, chose not to renew its sponsorship after the last event two years ago.
Sources have now claimed that it is getting ‘expensive’ to run the competition – and Amazon ‘wanted to get involved’ in the games.
A person familiar with the matter told The Sun: ‘The deal would be a shot in the arm for Invictus and Harry… Amazon wanted to get involved.
‘They already do a lot to back veterans, including employment programmes.
‘The games are a big undertaking and expensive. And it’s interesting Amazon are Netflix’s big rival.’
